Category Archives: Occasional Brilliance

AdAge & Girl-Power Marketing

My favorite excerpt from an article in this mornings’ AdAge newsletter, by  & . It describes a new era of girl power with exactly the right candor and passion. An issue we all need to champion, without the labels and the stigma of “feminism”:

Don’t call me feminist

Feminism is as prevalent — or even more prevalent — as a marketing theme as it was in the heyday of women’s rights pioneers like Gloria Steinem, but it has taken a 180-degree twist in tonality. The stridency of “You’ve come a long way, baby” has given way to an inclusive message of female empowerment. Today’s Enjoli woman wouldn’t just bring home the bacon and fry it up in the pan; she’d also conduct a cooking class for young girls aspiring to be chefs.

GoldiBlox won Intuit's contest for a 2014 Super Bowl spot.
GoldiBlox won Intuit’s contest for a 2014 Super Bowl spot.

“I don’t think anybody wants to talk about feminism anymore,” said Ms. Swanson. “It’s one of the most misunderstood and controversial words out there. [But] if you talk about it as ‘girl power,’ that’s purely positive. At its heart it’s not that different from feminism, but it is a fresh new way to think about it … The key is, can advertising get to a point where women are in leadership [roles], where women’s perspectives inform the ads, and the products aren’t actively dangerous to the health, safety or equity of women?” said Ms. Pozner [founder and executive director of Women in Media and News]. “Until Donna Draper is making as many decisions over the content of advertising as Don Draper, and the products being sold don’t sell women out, then this trend is nothing more than another selling tool — and that tool won’t work very well in the long run.”

Update: Emma Watson’s #HeforShe campaign is another example of the evolution of the “feminist” and the power of joining hands across the gender divide against a common cause. Girl-power, indeed!

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On Risk-taking

These days I find I make better life decisions if I ask myself, am I going to regret not doing this?

Wet Angry Short Person

herdresslgThere seems to be an unspoken umbrella etiquette in Manhattan that no one ever told me about. If they had I might have thought twice about moving here. Apparently, short people aren’t really supposed to use umbrellas when it rains. Because if you do – tall people get frustrated that your umbrella bumps into their elbow or bag or for some horrible giants, waist. And they make that huffing sound that only tall people make, accompanied with that dirty look that only New Yorkers can pull off. And I just wonder if they think ponchos are a better option for us. So sometimes I buy those extra-wide, family size umbrellas and traipse around the city, occasionally when its not even raining.